Feb 15, 2022
Shiho is a marketer with global success, working with giants like Morgan Stanley, Google and Mercari, as well as startups at various stages. Now she is advising her hometown, Shibuya, on positioning them as a hub for startups in Tokyo. Understanding the tech progressive nature of the city, as well as its long history of trendsetting and developing globally recognised pop culture icons, Shiho and her colleagues are exploring how street art events and NFTs can help make Shibuya a leading place for new business and leading innovation.