Jan 24, 2023
On this episode, Steph sits down with street and contemporary artist Tom Gerrard, talking specifically to street artists about the opportunities available in the NFT space and giving practical information on how to get into it.
Today, we discuss Reaching Your NFT Audience.
This alone is a huge deterrent for artists. You've spent years carefully curating your Instagram, getting into Reels and building your community and now the NFT crowd lives over on Discord and Twitter. Thankfully, doing the must-dos for the platforms is no way to be an artist, NFTs or not.
Tom and I talked today about reaching your audience in the NFT space. Refreshingly, Tom's philosophy is that it all starts with the art. The platforms are secondary if you're producing work you love and actively engaging (wherever you want to engage) with your peers and fans.
Tom Gerrard online:
NeoPreemo marketplace:
Tom Gerrard, Street Art Unearthed artist interview, 2020:
Tom Gerrard, Street Art Collector artist interview, 2021:
Podcast producer and sponsor links: